Performance Marketing & Media

We plan, buy and optimize paid and owned channels so every dollar works harder, aligning audience, creative and budget to lower acquisition cost.

Practice area

WHO IT’S FOR

Marketing leaders managing acquisition, retention and the cost of growth.

TYPICAL ENGAGEMENT

6 to 10 weeks to launch, with optional ongoing management.

KEY OUTCOME

Lower acquisition cost and a media mix that works harder for the business.

WHO IT’S FOR

Marketing leaders managing acquisition, retention and the cost of growth.

TYPICAL ENGAGEMENT

6 to 10 weeks to launch, with optional ongoing management.

KEY OUTCOME

Lower acquisition cost and a media mix that works harder for the business.

OVERVIEW

Performance Marketing Built for Growth

Through performance marketing and media work, we help growth teams find the channels that pay back, sharpen creative and measurement, and scale spend with confidence. We build the plan, run the campaigns and report on what matters.

WHAT YOU GET

What we deliver.

Channel and funnel audit

We map where spend works and where it leaks across channels, audiences and landing pages.

Testing and optimization program

Clear hypotheses, a test cadence and decision rules your team can apply every week.

Media plan and budget model

Options to rebalance paid, owned and earned channels at a sustainable cost per acquisition.

Dashboards and reporting routines

Dashboards and review cycles that keep performance gains in place.

Channel and funnel audit

We map where spend works and where it leaks across channels, audiences and landing pages.

Media plan and budget model

Options to rebalance paid, owned and earned channels at a sustainable cost per acquisition.

Testing and optimization program

Clear hypotheses, a test cadence and decision rules your team can apply every week.

Dashboards and reporting routines

Dashboards and review cycles that keep performance gains in place.

MORE SERVICES

Explore our other practices.

Analytics, Insights & Measurement

We build the tracking, dashboards and reporting that show what is working, so budget moves to the channels and ideas that earn it.

CRM, Lifecycle & Automation

We design CRM, email and automation programs that move leads through the funnel and bring customers back, with messages timed to behavior.

Web, SEO & Conversion

We improve the site where demand lands: search visibility, page experience and conversion testing, so more of the traffic you earn turns into pipeline.

Brand Strategy & Positioning

We help marketing leaders define who to win and how, with brand positions that are clear, tested and built to drive demand.

Content, Creative & Social

We produce campaigns, content and social programs from concept to launch, so creative ambition becomes measurable attention and sales.

LET’S TALK

Let’s work on what comes next.

Tell us about your growth goals and we will show you how we can help you reach them.

Prefer email?

hello@northcastmarketing.com

120+

Brands scaled

3.4×

Average ROAS

A partner replies within one business day.

FAQS

Frequently Asked Questions

Everything you need to know about working with Northcast Marketing.

Still have questions?

What types of organizations do you work with?

We work with ambitious organizations across industries, from founder-led startups to large enterprises in retail, software, healthcare, hospitality and consumer goods. Most clients are marketing leaders or founders facing a significant decision about brand, channels or growth.

How does an engagement work?

We begin with a short marketing audit to understand your situation and agree the questions that matter most. We then build a clear plan, work alongside your team to carry it out, and track results against agreed targets.

What makes Northcast Marketing different?

We are partner-led and deliberately small. Senior strategists and creatives do the work, we stay practical, and we measure ourselves by the growth you achieve, not the volume of decks we produce.

Will you work with our internal team?

Yes. We embed with your marketing and leadership teams, share playbooks and tools as we go, and leave your people able to sustain the results after we step back.

How long does it take to see results?

An audit typically takes three to four weeks. Most clients see early gains in lead quality, cost per acquisition or engagement within the first quarter, with deeper brand and revenue growth building over the following months.

GET IN TOUCH