Performance Marketing & Media
Results in
Results at a glance
11
Proposals ranked on one scale
5
Campaigns funded in year one
100%
Funded campaigns with a named owner
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Engagement details
Client
Meridian Consumer Group
Industry
Consumer Goods
Service
Performance Marketing & Media
Company size
Multi-market, 3,400 employees
Engagement length
10 weeks
01 The challenge
Meridian had eleven campaign proposals competing for the same budget. Each market used different metrics, so leadership could not compare them or see what was actually working.
02 Our approach
A framework-first engagement: agree how to decide, test the numbers, then fund and track.
01
Standardize the measures
Aligned attribution rules, return targets and reporting across every market and channel.
02
Rank and challenge
Tested the assumptions behind each proposal with market leads and scored them on one common scale.
03
Fund and track
Converted the shortlist into a funded plan with named owners, milestones and a quarterly review.
03 The results
Leadership approved a prioritized portfolio of five campaigns, retired six that did not earn their budget, and now reviews results every quarter against one shared scorecard.
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FAQS
Frequently Asked Questions
Everything you need to know about working with Northcast Marketing.
01
What types of organizations do you work with?
We work with ambitious organizations across industries, from founder-led startups to large enterprises in retail, software, healthcare, hospitality and consumer goods. Most clients are marketing leaders or founders facing a significant decision about brand, channels or growth.
02
How does an engagement work?
We begin with a short marketing audit to understand your situation and agree the questions that matter most. We then build a clear plan, work alongside your team to carry it out, and track results against agreed targets.
03
What makes Northcast Marketing different?
We are partner-led and deliberately small. Senior strategists and creatives do the work, we stay practical, and we measure ourselves by the growth you achieve, not the volume of decks we produce.
04
Will you work with our internal team?
Yes. We embed with your marketing and leadership teams, share playbooks and tools as we go, and leave your people able to sustain the results after we step back.
05
How long does it take to see results?
An audit typically takes three to four weeks. Most clients see early gains in lead quality, cost per acquisition or engagement within the first quarter, with deeper brand and revenue growth building over the following months.
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Northcast Marketing
Sharp brand strategy and performance marketing for ambitious companies, turning attention into growth you can measure.
OPEN FOR NEW PROJECTS
Office
250 Madison Avenue, Floor 14, New York, NY 10016
A partner replies within one business day.